Your team needs to continually feel clear and excited about where the company is headed. It is your responsibility to regularly refine your company’s product vision as a result of frequent interactions with your customers. A monthly all-hands meeting is a great setting to remind your team that you know what you’re doing.
Employees tend to need at least a few months of clarity -- and at least a year or two of general “direction” -- to remain psyched about their job. Remember that a huge amount of people’s job satisfaction is derived from the perception that their work will provide a strong contribution to the team’s objectives.
Building and maintaining a strong brand (both personally and for your company) is a product of thought leadership and relationship management activities. These activities are easy to neglect but can dramatically increase your credibility in the eyes of your market.